For all of us, the year 2021 has been another busy and trying one. NEIDA and its employees took part in a variety of projects and events in 2021. We are happy to support a number of local and national charities that are near to the hearts of our customers, associates, and colleagues, from making gifts to local charities to supporting our staff in their fundraising efforts.

Douglas Macmillan

Dougie Mac provides free hospice care to approximately 3,500 local people in Stoke-on-Trent, North Staffordshire, and the surrounding areas each year, as well as supportive care for their families and carers. Continuing our charity partnership with Dougie Mac in 2021, NEIDA sponsored a ward room, Wedgwood, for three years at the hospice. To ensure that whoever stays with Dougie Mac is treated with compassion and dignity in a comfortable, well-equipped room needed to provide expert care.

NEIDA and employees participated in sponsoring and fundraising for various events, from the annual golf day, where NEIDA had the pleasure of sponsoring a hole, to the all-important Duck Race, where NEIDA’s duck battled it out against 99 other ducks to be crowned the winner. However, NEIDA’s duck was unsuccessful this year, but our employees still had fun and raised £100 for the sweepstake. At Christmas time, £500 was donated to Dougie Mac to support the ‘Light up a Life’ campaign, supporting individuals to remember loved ones.

“After many years of supporting Dougie Mac, NEIDA are proud to continue our charity partnership during 2021 through fundraising events and sponsorship of patient wardroom, Wedgwood, The hospice provides vital care for thousands of patients and their families, not only with medical care but also with compassionate and understanding emotional support. Dougie Mac is a charity close to the hearts of many of our employees, and we are delighted to help this fantastic cause in continuing its work.“

David Brown, NEIDA Managing Director

Other Charitable Contributions and Fundraiser

The Foodbank offers emergency food to people in need and works to end food poverty and hunger in local communities and across the United Kingdom. Stoke-on-Trent Foodbank created a campaign #21for2021, where NEIDA, alongside 20 local businesses, pledged £1,000 to ensure continued support to those in our local community. In 2021, the Foodbank had seen an increase in the use of its services by individuals in the local community. At NEIDA, we recognised this increasing need, which £250 was donated for food vouchers alongside regular food donations to allow local people to get the services they need. We are pleased to be recognised by Stoke-on-Trent Foodbank as Silver Level Ucan Business Friends

In November, the British Turned Parts Manufacturing Association held a Charity Auction Evening for BBC Children in Need. The evening proved to be a huge success, with the BTMA members raising a total of £6,200 for BBC Children in Need, with NEIDA contributing £1,620. The money raised will help support children and young people experiencing disadvantage throughout the UK.

Finance Manager Sharon Brown, sponsored by NEIDA, took on the 13.1 mile Potters’ Arf Marathon challenge, raising just over £400 for the mental health charity Mind. North Staffs Mind is a significant, empowering mental health charity that serves North Staffordshire and beyond, providing thousands of individuals with safe, specialised help every year.


About the Foodbank.

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About Dougie Mac.

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About NEIDA’s CSR.

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